Dr. Meehl was frustrated with the inability to measure the ROI with traditional advertising programs and was also unhappy with the need to spend hours reviewing calls and reconciling incorrect bills with the online marketing platforms that were available at the time – so he built his own.

By keeping the needs of a typical busy animal hospital in mind, VetFinder™ was built as a powerful, easy to manage tool for veterinary practices to increase their new client caseload. According to Dr. Meehl, he was frustrated with the way that the new client acquisition platforms took so much time to manage on a monthly basis. “I would be forced to listen to every call that was reported, check my transaction records and then deal with customer service departments to process returns. I would be paying thousands of dollars a year without knowing how many new clients were actually walking through my front door.”